Big in '08

You know what I just remembered today? Those shows that VH1 used to produce (maybe they still do?) at the end of each year called "Big in [whatever year it is]". It was the funniest and best shit on TV. There was no coherence to it whatsoever....they just gave out "awards" to people, places, things, and abstract concepts that were popular or newsworthy that year. For example, the year that March Of The Penguins came out, They declared "Penguins" to be big and backed up their claim with a montage of penguins in popular culture. Then some dudes dressed up as penguins accepted the award on behalf of penguins in general. Awesome.

Other past winners of this prestigious award include Trucker Hats, the time when Clay Aiken beat Ruben Stoddard on American Idol, and the Environment.

This got me thinking about what might be considered "big in '08", or maybe the last half of '07. Some ideas:

-Subprime Mortgages
-Iran
-Those pictures of funny-looking cats with captions written in text-message language
-Arugula

Any additions?